Wikipedia
defines article marketing as a type of
advertising in which businesses write
short articles related to their
respective industry. These articles are
made available for distribution and
publication in the marketplace.
Whether you
have an ecommerce site or a monetized
blog, article marketing can provide
targeted advertising. It has now
emerged as one of the most popular
methods to drive traffic into your
website. Well-written articles released
for distribution have the potential of
increasing your credibility in the
market as well as attracting new
clients.
Article
marketing can definitely drive traffic
to your site. Here are 5 reasons why:
1. search
engines (like google, yahoo, and msn)
love original content
People surf
the Internet for information. This is
why search engines are vital tools in
Internet surfing. Search engines have
filters called algorithms. An algorithm
filters out sites that contain spam,
viruses, duplicate content, etc.
Therefore, copying someone else’s
content or posting the same content in
multiple sites will result to duplicate
content. This means that search engines
will not index your site! Remember,
original content is important to get
your site indexed by search engines.
2. search
engines love large content-rich sites
Articles
increase the size of your site. And
search engine algorithms also look at
the amount of information your site has.
How large is your site? The more pages
you have, the more value it provides to
visitors.
If your site
has Google ads, lots of original content
will make your ads highly-targeted. This
only happens if you have a content-rich
site. Through your articles, Google will
be able to identify what your site is
all about and relevant ads can be
placed. It is also important for you to
regularly update your site. Write as
many original articles as you can on a
regular basis.
3. visitors
stay on your site longer when you have
valuable content
Like I
mentioned before, search engines look
for the value your site provides its
visitors. If you have lots of original
articles in your site, the more valuable
it is for visitors. And if visitors find
your site valuable, they will visit this
frequently and even invite friends to
visit your site!
Remember
this: Many original articles result to a
valuable content. Valuable content means
more interested visitors and
highly-targeted ads. In turn, more
visitors and highly-targeted ads result
to more clicks and views. And more
clicks and views mean profit!
4. The more
unique content you have the better
The Web is
comprised of innumerable topics, sites
and content. Having a site with unique
content is a big plus. If only a few
articles have been written on a specific
topic, there will be less competition
for you to reach the top spot. Again, if
you have a unique topic, make sure that
you write as many original articles as
you can about this topic. Update your
site regularly and for sure visitors
will be swarming your site!
5.
submitting
your content to article directories will
drive more visitors to your site
Content
submitted to article directories gives
you more chances of being seen. And
visitors in the article directories can
always click the link to your site. Now,
your content in article directories will
work as the ads for your site!
What are you
waiting for? Use the power of article
marketing in driving more traffic to
your site!
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