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The 30 Second Commercial as a Powerful Marketing Tool
What is the fuss about 30 second commercials? If you've been browsing through the Internet and search about Internet marketing or commercials, along the way, you might have encountered, aside from the Bush in 30 seconds and Obama in 30 seconds ads and campaigns, a few articles talking about creating your very own 30 second commercial - A commercial that features you, the marketer. Or you, a jobseeker.
If you really think about it, it does make sense! Thirty seconds is long enough to state your name, what you do, introduce your company, and tell viewers what you can or your company can offer. In short, 30 seconds is enough time to showcase you business or your craft. The 30 second commercial is otherwise known as the elevator speech and is actually one of the most powerful marketing tools which you can explore. You may actually do this indoors or outdoors with you hosting the ad, of course. Or if you are too shy to talk in front of the camera, you can simply create a video of text and pictures, or perhaps puppets? Again, explore, be creative.
Honestly, making a video can be quite challenging. You always have to come up with an interesting ad that would stand out from all other videos. It's a tough competition. So, before you start making your video, make a guideline. Remember, it is only for 30 seconds so you have to maximize that time to effectively and clearly communicate to the viewers. For instance, if you intend to promote your company, introduce yourself, your company, and your position in the company to provide more credibility. Then, specify what your company does and relate what your company offers. And always, always keep in mind to make the video as interesting as possible for your target market. Thirty seconds might be short a time when you are having fun but tend to be a long one when you are bored. Interesting and appropriate are two aspects that must go hand in hand, however.
And before ending the ad, encourage your target audience to act immediately. For example, invite them to visit your site, send you an email, make reservations, schedule an appointment, or join in your group. Give viewers a little push. And never ever forget to place on a strategic area the link to your site the whole duration of the video. And if possible, create a website name that is easy to remember, or perhaps something catchy.
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