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The Video
Marketing Revolution
Right now, we are poised at the start of a new revolution in
Internet marketing. Just look at the controversy and strife that
online television has caused for Hollywood. Their writers have gone
on strike over residuals from shows that are "aired" on the
Internet. For them, this is a multi-million (if not billion) dollar
issue! If Hollywood is this fixated on the power of the Internet,
there must be something very useful (profitable) to it. So, to keep
your company viable in the future, you need to embrace the
technology of tomorrow, today.
Through the use of video marketing, you have the potential to
significantly increase the
hits to your website, visits to it, and
(of course) sales for your company. And, don't be concerned that
online video is merely a fad like Betamax or video disks were.
Today, more and more cities are wiring their downtown areas with
Wi-Fi. As computer speed and power goes up, it will only become
easier for people to view videos on their computers.
Want further proof? Perhaps you've heard of Netflix, they sure run
enough ads these days. Their big marketing point is that they send
movies right to your house. Well, now, in some cases, you don't even
have to send off for one of their movies, you can just watch it on
your home computer! Think of that, sitting at home, watching an
entire movie, and never even having to bother to get it in the mail.
If one Internet firm can send movies, you can certainly make use of
some short videos to help market your website. And, when you
consider how busy people's lives are these days, watching a video is
far easier and faster than sitting down and trying to read even a
short report.
Yet, video marketing does not mean you just shoot a commercial about
your product and that's that. That's not going to cut it with
today's Internet Generation. Consider which videos are the ones that
get the most hits on places like YouTube and MySpace. They don't
even have to be the best singers or performers; it's the ones that
catch the eye, that entertain. If something is unique and unusual -
and makes people smile, they are going to stop and have a look.
For your video to be a success, it must be viral. Now, that word has
a certain connotation; a virus is something we all fear getting, and
not just in our bodies. No, these days that can mean anything from
spyware to adware to a destructive program that ends up crashing
your entire computer.
No, you don't want to create that; you want your video to be viral,
to spread across the Internet because people view it, enjoy it, and
pass it along. In so doing, they will get the word out on your
company, and what you have to offer. Try making a video that is
funny or controversial, or is highly appealing. That can be the
thing that catches people's eye and gets them to watch.
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