Using Pay Per
Click to Boost Your Web Marketing Campaign
One good thing about pay per click
ads is that you are actually advertising to
a targeted audience. This means that your
ads are presented to your specific target
market. Pay per click ads as it name
dictates is not a free service. PPC service
providers earn revenue from the number of
visitors of a particular ad listed under
sponsored links.
One may notice that in certain websites,
there is an area where which shows a list of
links to various sites related to the topic
being searched for. Those links direct web
users to other websites, or perhaps landing
pages of websites.
This feature is uniquely available in the
Internet and has proven to be quite
effective for many businesses. But since
this service is actually paid for, it is
necessary for a beginner to learn how it
exactly works. Using this service may
sometimes prove to be tricky if not done
appropriately and a marketer might end up
spending more than he would earn.
PPC can largely help a website become more
visible among search engines. The essential
aspect of this tool, much like any other SEO
tools is keywords. And when subscribing for
a PPC service, you have to make sure that
you bid for the appropriate keywords wherein
to place your ads in. You can use keyword
research tools to know the most commonly
searched terms.
Also, can subscribe to various pay per click
service providers or perhaps place your ad
under several search terms. Then, you may
opt to split test ads. Initially, you will
have one control ad, which is the one you
deem has the most potential of gaining
visitors. Then you need test your control as
against another or several and find out
which one is the best one to focus on.
And once you have established the ideal
keywords for your pay per click campaign,
you must then have keyword rich landing
pages. These landing pages do not necessary
need to be your website. In fact,
preferably, these landing pages can be micro
sites that may contain product pages,
articles, reviews, editorials- any content
page that contain the relevant keywords.
These pages or micro sites are then linked
to the main website.
Typically, search engines would consider
your content pages relevant and provide good
quality scores as well as place your pages
in the top rank of result pages. Yet of
course, it is especially necessary that your
landing pages not only contain relevant
keywords but coherent and informative
content as well. Thorough research and
strategy analysis are essential for the
attainment of success in the field of web
marketing.
>> Back To List |